How Nile Rewards uses customer information

Last updated November 9, 2026

Nile Rewards is a digital loyalty card service operated from Saint John, New Brunswick, Canada. Local businesses use it to give their customers stamp cards that live on their phone. This policy explains what information we handle, why, and the choices you have. Businesses using Nile Rewards may also have their own privacy notice.

Who is responsible

The business that issued your card decides how its loyalty programme runs and which offers it sends. Nile Rewards provides the service that stores your card and processes the information on that business’s behalf. You can reach us at nilerewards@gmail.com.

Information collected

Customers: your name and email address, and your date of birth only if you choose to give one. A birthday is used only to send a birthday message; your card works the same without it.
Card activity: stamp balance, stamp history, reward redemptions, and your marketing preference.
Business owners and staff: name, email, business name, logo, contact and location details, and account activity.
Technical data: basic logs (such as IP address and browser type) used to keep the service secure and working.

How information is used

To create and display your digital loyalty card.
To record stamps and reward redemptions.
To help the business run its loyalty programme.
To send service emails you need, such as a code to recover your card.
To send promotional emails, including win-back and birthday messages, only if you opt in.

We do not sell your personal information.

Google Wallet

If you choose to add your card to Google Wallet, we send Google the details needed to show the pass: the business name and logo, your name, your stamp count, the reward, and the card’s barcode. Google updates the pass when you earn a stamp. Google’s handling of that information is covered by the Google Privacy Policy. You can remove the pass from Google Wallet at any time; your card stays available through your card link.

Service providers

We use trusted providers to run Nile Rewards: Supabase (database and accounts), Vercel (hosting), Resend (email delivery), and Google (Wallet passes). They only process information as needed to provide their service to us. Some of these providers may store data outside Canada.

Promotional emails

Marketing consent is optional and off by default. Every promotional email includes an unsubscribe link, and unsubscribing takes effect immediately for that business’s future campaigns.

Access and safeguards

Your loyalty information is available to the business that issued your card and to authorized Nile Rewards support personnel when needed to operate the service. Access is role-restricted, administrative actions are logged, and passwords are never shared with business staff.

Retention and your choices

We keep loyalty records while they are needed to provide the service or to meet legal obligations. You can ask the business that issued your card, or email us, to see, correct or delete your information. Deleting a card removes it and its stamp history from the active database; backup copies may remain for a limited period before they expire.

Children

Nile Rewards is not directed at children under 13, and we do not knowingly collect their information.

Changes

If we change this policy, we will update the date at the top of this page.

Contact

Questions about a specific loyalty card or offer: contact the business that issued it. Questions about Nile Rewards or this policy: nilerewards@gmail.com, Saint John, New Brunswick, Canada.